Watson enables landlords to offer their residents cash rewards, along with deals for local and online merchants. Landlords get increased leasing velocity and tenant retention. Renters get a way to build equity by paying rent. Neighborhood businesses get local, sustained traffic. Online brands get exposure to movers with high spending intent.
The vision is a more equitable housing model for 100mm+ renters, landlords, and neighborhood businesses. The company is seed stage, based in New York. Watson founders Chou Hoyt and Andy Firestone have 10+ years experience in real estate.