We seed the future by funding, supporting, and championing early stage entrepreneurs.
Core values
Diversity
Diversity is an essential part of Ulu’s investment thesis; it makes sense and is profitable. Diverse teams tend to be more effective, more profitable and more likely to outperform less diverse organizations because their backgrounds give them a wider array of tools and talent.
Disciplined decision analysis
We generate attractive venture returns using a disciplined, repeatable decision making process that analyzes risk-reward trade-offs. Ulu’s portfolio construction takes into account the low chance of an outlier and optimizes for outlier success. This approach makes us conventional in the world of institutional investors, but contrarian as compared to other VCs.
Transparency
We show entrepreneurs how we evaluate startups before they even meet with us by making available a rubric for evaluating startups for seed funding. This communicates the high bar companies must demonstrate to be moved from our qualitative process to the next level of diligence.
Insights
How VR-Based Learning Experiences Can Help Us Understand Bias
Ulupreneur Heather Shen credits her family for the work she’s doing today. After her parents immigrated from China and landed in Rhode Island, Heather had to figure out what it meant to be Chinese American [...]
Accelerating Discovery, Engagement, and Monetization for Podcasters
Founder and AAPI Ulupreneur Kal Amin is a Silicon Valley pioneer…only he’s never lived in Silicon Valley. Since the late 1990s, Kal has worked at some of the most iconic names of the internet age—think [...]
Deploying Capital for Sustainable Infrastructure Projects
Growing up in Vancouver, Ulupreneur Amanda Li started fighting climate change back when the naysayers were still in full swing. She dreamed of inventing something that would help the planet reach net zero emissions and [...]
