We seed the future by funding, supporting, and championing early stage entrepreneurs.

Core values


Diversity is an essential part of Ulu’s investment thesis; it makes sense and is profitable. Diverse teams tend to be more effective, more profitable and more likely to outperform less diverse organizations because their backgrounds give them a wider array of tools and talent.

Disciplined decision analysis

We generate attractive venture returns using a disciplined, repeatable decision making process that analyzes risk-reward trade-offs. Ulu’s portfolio construction takes into account the low chance of an outlier and optimizes for outlier success.  This approach makes us conventional in the world of institutional investors, but contrarian as compared to other VCs.


We show entrepreneurs how we evaluate startups before they even meet with us by making available a rubric for evaluating startups for seed funding. This communicates the high bar companies must demonstrate to be moved from our qualitative process to the next level of diligence.



Ulu in the News: March 2021

April 4th, 2021|News, Uncategorized|

Ulupreneurs continue making headlines, promoting diversity,  driving innovation….and hitting some big numbers! Ellevest Forbes featured news that Ellevest now has $1B assets under management. CBS interview with Ellevest CEO Sallie Krawcheck on women’s role in [...]

Ulu in the News: February 2021

March 3rd, 2021|News|

  More Ulupreneurs hitting out of the ballpark...in February we celebrated Ulu’s 8th unicorn! Better-Up, a startup with a LatinX, first-gen college grad COO now valued at $1.73B. Investors included Ulu LP Mubadala Capital. During [...]

Ulu in the News: January 2021

February 8th, 2021|News|

Innovative Public Offerings is the theme for Ulu founders for January's "In the News". Ulu celebrates the 4th innovative public offering in the last five months! SoFi is going public via a SPAC merging with [...]