We seed the future by funding, supporting, and championing early stage entrepreneurs.
Core values
Diversity
Diversity is an essential part of Ulu’s investment thesis; it makes sense and is profitable. Diverse teams tend to be more effective, more profitable and more likely to outperform less diverse organizations because their backgrounds give them a wider array of tools and talent.
Disciplined decision analysis
We generate attractive venture returns using a disciplined, repeatable decision making process that analyzes risk-reward trade-offs. Ulu’s portfolio construction takes into account the low chance of an outlier and optimizes for outlier success. This approach makes us conventional in the world of institutional investors, but contrarian as compared to other VCs.
Transparency
We show entrepreneurs how we evaluate startups before they even meet with us by making available a rubric for evaluating startups for seed funding. This communicates the high bar companies must demonstrate to be moved from our qualitative process to the next level of diligence.
Insights
How to be an Ally in a Diverse Community (part 2)
With the pandemic and the uprisings profoundly affecting minority communities across the country, people go to work everyday and may have no idea that their colleagues of color are undergoing traumatic experiences and even losses. [...]
Only Justice Will Heal Our Wounds
This pandemic is a kaleidoscope of images, a swirl of feelings for many of us, especially among people of color who, according to ABC News, are 3 or 2.5 times more likely to know [...]
Rever: Empowering Frontline Workers
An Ulu Ventures Interview with Errette Dunn CEO/Co-Founder Rever Rusty Dornin, Ulu Ventures: We are pretty excited about Rever and just made an investment. It's an improvement AI software program and helps industrial companies [...]
