We seed the future by funding, supporting, and championing early stage entrepreneurs.

Core values

Diversity

Diversity is an essential part of Ulu’s investment thesis; it makes sense and is profitable. Diverse teams tend to be more effective, more profitable and more likely to outperform less diverse organizations because their backgrounds give them a wider array of tools and talent.

Disciplined decision analysis

We generate attractive venture returns using a disciplined, repeatable decision making process that analyzes risk-reward trade-offs. Ulu’s portfolio construction takes into account the low chance of an outlier and optimizes for outlier success. This approach makes us conventional in the world of institutional investors, but contrarian as compared to other VCs.

Transparency

We show entrepreneurs how we evaluate startups before they even meet with us by making available a rubric for evaluating startups for seed funding. This communicates the high bar companies must demonstrate to be moved from our qualitative process to the next level of diligence.