We seed the future by funding, supporting, and championing early stage entrepreneurs.

Core values


Diversity is an essential part of Ulu’s investment thesis; it makes sense and is profitable. Diverse teams tend to be more effective, more profitable and more likely to outperform less diverse organizations because their backgrounds give them a wider array of tools and talent.

Disciplined decision analysis

We generate attractive venture returns using a disciplined, repeatable decision making process that analyzes risk-reward trade-offs. Ulu’s portfolio construction takes into account the low chance of an outlier and optimizes for outlier success.  This approach makes us conventional in the world of institutional investors, but contrarian as compared to other VCs.


We show entrepreneurs how we evaluate startups before they even meet with us by making available a rubric for evaluating startups for seed funding. This communicates the high bar companies must demonstrate to be moved from our qualitative process to the next level of diligence.



Seed Stage Investing

July 12th, 2021|Interview|

Seed Stage Investing 101 What makes Ulu Ventures excited about investing in a startup? Managing Director Clint Korver talks about the essentials founders need before Ulu makes the decision to invest. https://vimeo.com/571807009 Compelling Customer [...]

Ulupreneurs in the News: June 2021

July 5th, 2021|News|

June was a banner month for Ulu portfolio companies. Two debuted on Wall Street and another raised $150M tripling its worth to a $3.8B valuation! SoFi CNBC featured a piece highlighting how SoFi closed up [...]

Changing Access to Capital

June 21st, 2021|Interview, Opinion|

https://vimeo.com/565268251 Ulu Ventures changes access to capital by following multiple strategies.  We invest in diverse founding teams ourselves. We've built a methodology to help us do that by reducing bias in our decision making [...]