We seed the future by funding, supporting, and championing early stage entrepreneurs.
Core values
Diversity
Diversity is an essential part of Ulu’s investment thesis; it makes sense and is profitable. Diverse teams tend to be more effective, more profitable and more likely to outperform less diverse organizations because their backgrounds give them a wider array of tools and talent.
Disciplined decision analysis
We generate attractive venture returns using a disciplined, repeatable decision making process that analyzes risk-reward trade-offs. Ulu’s portfolio construction takes into account the low chance of an outlier and optimizes for outlier success. This approach makes us conventional in the world of institutional investors, but contrarian as compared to other VCs.
Transparency
We show entrepreneurs how we evaluate startups before they even meet with us by making available a rubric for evaluating startups for seed funding. This communicates the high bar companies must demonstrate to be moved from our qualitative process to the next level of diligence.
Insights
Ulu Ventures June News
Ulu kicked off summer by announcing the promotion of two of our incredible investment team members to partner! We celebrated our LGBTQ+ colleagues, founders, friends, and families during Pride Month. And Ulupreneurs raised more than [...]
Tidying Up for Peanuts: Robots are Checking Into a Hotel (And More) Near You
An entrepreneurial pioneer in the computer and robotics age, Ulupreneur Joe Augenbraun has been founding companies for decades, and even took one public. At heart, he’s always been a tinkerer. Growing up in Delaware, he [...]
Helping Families Grow With a More Personal, Affordable Fertility Service
Ulupreneur Claire Tomkins describes herself as an “unlikely candidate” for her current position as a healthtech founder and CEO at Future Family, a firm that helps make fertility care more accessible, personal, and affordable. Before [...]