We seed the future by funding, supporting, and championing early stage entrepreneurs.

Core values


Diversity is an essential part of Ulu’s investment thesis; it makes sense and is profitable. Diverse teams tend to be more effective, more profitable and more likely to outperform less diverse organizations because their backgrounds give them a wider array of tools and talent.

Disciplined decision analysis

We generate attractive venture returns using a disciplined, repeatable decision making process that analyzes risk-reward trade-offs. Ulu’s portfolio construction takes into account the low chance of an outlier and optimizes for outlier success.  This approach makes us conventional in the world of institutional investors, but contrarian as compared to other VCs.


We show entrepreneurs how we evaluate startups before they even meet with us by making available a rubric for evaluating startups for seed funding. This communicates the high bar companies must demonstrate to be moved from our qualitative process to the next level of diligence.



The Passionate Pioneer

October 15th, 2021|News|

Hispanic Heritage Month Miriam Rivera "Miriam Rivera, Co-founder, Managing Director and CEO of Ulu Ventures, is one of the leading Latinas in US venture capital, championing early-stage innovation and diversity, with a strong commitment to [...]

The Spend Manager

October 14th, 2021|News|

Hispanic Heritage Month Rodrigo Santibanez "Rodrigo Santibanez is co-founder of ControlHub, an easy-to-use procurement application that is more efficient than a lot of legacy systems for customers. They uniquely leverage Slack to automate processes that [...]

The Mentor

October 13th, 2021|News|

Hispanic Heritage Month Gabriel Sandoval "We've known Gabriel Sandoval, Ulu's General Counsel and Venture Partner, for more than 20 years. During his career, he has ridden the wild swings of Silicon Valley and the tech [...]