Decision analysis helps Ulu make faster, more informed decisions. It helps us structure judgment and quantify intuition in forms that can be easily discussed and tested with logic and evidence, driving clarity of thought through a disciplined process. The goal is not “the right answer”—the goal is to apply intuition intelligently to an investment and to guide useful decision-focused conversations.
The use of decision analysis helps us identify risks to which we might otherwise have been blind. The enthusiasm of the entrepreneur is catching, but decision analysis forces us to slow down, go back to the fundamentals in a disciplined manner, and make investments with our eyes open to the risks we are taking.
We believe that our disciplined use of decision analysis directly supports our commitment to finding and funding diverse founder teams. In fact, “entrepreneurship as equity” is a creed for us and diversity is part of the core outcome metrics on which we evaluate ourselves. Decision analysis is what helps us deliver on those outcomes. Hear Clint explain how decision analysis helps us level the playing field by helping minimize our biases.