March 3, 2021


More Ulupreneurs hitting out of the ballpark…in February we celebrated Ulu’s 8th unicorn!

Better-Up, a startup with a LatinX, first-gen college grad COO now valued at $1.73B. Investors included Ulu LP Mubadala Capital.

During Black History month, Ulupreneur Elise Smith, CEO of Praxis Labs joined the ranks of more than 90 African American women founders who’ve raised more than $1M. Praxis Labs $3.2M raise will help them use virtual reality to provide evidence based immersive DE&I training to corporate America.

Another innovative public offering by Figure CEO Mike Cagney creating a corporate SPAC. Figure is eyeing acquisitions for the newly minted entity.

And the hits keep on coming! Founders are raising substantial rounds and portfolio companies continue to make headlines in Bloomberg, Forbes, TechCrunch, Wired and other media outlets.


Bloomberg headlined BetterUp’s $1.73B valuation and $125M Series D raise.

Praxis Labs

Forbes profiled Praxis Labs CEO Elise Smith as the firm announces a $3.2M raise.

Essence headlined Praxis Lab news about their $3.2M raise and profiled co-founder Elise Smith.

Forbes named Praxis Labs CEO Elise Smith as one of Forbes Next 1000, upstart entrepreneurs redefining the American Dream.


Bloomberg profiled how Figure CEO Mike Cagney is creating a SPAC to take the company public.

Bloomberg article outlines how Figure CEO Mike Cagney is eyeing acquisitions for the new SPAC.


Forbes profiled tEQuitable CEO Lisa Gelobter’s amazing career journey from computer scientist to entrepreneur who now works to put diversity into work culture.

CIO interviewed tEQuitable CEO Lisa Gelobter about what IT leaders are doing to boost Blacks in tech.

Wired gave a positive review of the smart electric panel.

Yahoo Finance interviewed Span CEO Arch Rao about limitations of the US power grid.


Stockhead profiled how Zebit beat all full year prospectus forecast for 2020.

The Market Herald highlighted how Zebit expanded its debt facility with Bastion Consumer Funding.

Guild Education

Axios highlighted the new partnership with 2U and Guild Education to expand online education opportunities for US workers.


Finmes featured EarnUp’s $25M Series B funding


Techcrunch profiled Wisetack’s $19m raise across two rounds.


Investment News named Ellevest CEO Sallie Krawcheck as a 2021 icon.

Fauna showcased Fauna in the 2021 Info World Tech of the Year Awards.

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About the Author: Rusty Dornin

Rusty Dornin is the director of marketing and communications for Ulu Ventures. An award-winning radio and television journalist, she was a CNN correspondent for nearly 18 years covering domestic and world news ranging from war to natural disasters and tales of crime and politics