September 28, 2021

Hispanic Heritage Month

Jorge Heraud

“Jorge Heraud convinced us of his long term vision in 2012 as co-founder and CEO of Blue River Technology. We invested in the company as part of Ulu Ventures Fund I and Jorge did an incredible job of laying the framework for success. Extremely creative, he found a business model to help sell tech to farmers by selling them harvesting services, something they were already used to buying. We’re proud of the returns the company generated (Blue River was sold to John Deere in 2017 ). But we’re more proud to have invested in a Latino who supports the Latino tech ecosystem and serves as a role model for others. We’re proud of the huge environmental benefits and the tech leadership he and his partner created that have won them so many awards and recognition in the field of AI, robotics, drone technology, clean tech and earned them the reputation as top disruptors in agtech.”

Ulu Ventures

Jorge Heraud Bio

Jorge Heraud loves to combine high-technology and large machines. He is the CEO of Blue River Technology (www.bluerivert.com) a company he cofounded in 2011 that was acquired by Deere & Company in 2017 and now operates as a wholly owned subsidiary.

Blue River’s mission is to create intelligent machinery that solves monumental challenges for our customers.  We do this by using Computer Vision, Machine Learning and Robotics to save up to 90% of the herbicides used in agriculture, making autonomous machines and in making large machines safer.

Prior to starting Blue River, Jorge worked at Trimble Navigation for 15 years.  There he headed the Precision Agriculture group, was the Director of Engineering for the Agriculture group, as well as headed M&A.  Jorge worked on high-technology products such as automatic steering, agricultural displays, GPS receivers and variable rate controllers.

Jorge holds three Master degrees from Stanford University in Engineering and Business, as well a BS degree in Electrical Engineering from the Pontificia Universidad Catolica del Peru.  He was born in Peru and now lives in Los Altos, CA with his wife Erika, son Jorge, and daughter Isabella.

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About the Author: Rusty Dornin

Rusty Dornin is the director of marketing and communications for Ulu Ventures. An award-winning radio and television journalist, she was a CNN correspondent for nearly 18 years covering domestic and world news ranging from war to natural disasters and tales of crime and politics