Project Description

The first venture backed technology company to use AI and facial recognition technology to provide custom hair and wig products to consumers

Parfait is the first and only direct-to-consumer wig customization platform that uses computer vision to accurately detect head measurements and skin tone to provide truly tailored hair wigs and extensions. All it takes is just four selfies! Customers select and customize the features that matter most, like texture, length and style, with opportunities to connect directly with a stylist to answer any questions, from what hairstyles will work best, to the best ways to install the wig and care for hair.

Founded by four women with combined experience working at Amazon, Microsoft, Capital One, Google, IBM, Waymo and NASA, the company’s founders are applying their Wharton MBAs and MIT PhDs to build a proprietary algorithm that will revolutionize the way tech interacts with communities of color. By reshaping the entire end-to-end wig purchase they will be able to introduce advancements in automation and robotics to the hair wig and extension industry’s archaic supply chain. This technology enhances the purchasing experience and product, seeding the foundation of the company’s mission to create beauty experiences, with technology, that finally recognize and prioritize all people.

Millions of women waste exorbitant amounts of money and time on difficult to install hair products that don’t properly fit or match their skin tone. While the market for manufactured hair wigs is expected to grow to $13.3 billion by 2026 according to Arizton, innovations to the products and services remains stagnant—until now.