Project Description


Free Will

Enabling nonprofit customers to raise money through legacy giving

Since FreeWill’s founding in 2016, more than 2 billion dollars has been donated to nonprofits through the platform. As of Q1 2020, the company raises nearly $3m a day for charity.

Co-founders, Patrick Schmitt and Jenny Xia Spradling, met as graduate students at Stanford University, both determined to make an outsized impact on the world. They serve as Co-CEOs of FreeWill.

Patrick is a leading innovator in nonprofit fundraising and technology for social impact. He is the founder of two nonprofit organizations and served as the Head of Innovation at, where he helped grow that organization to 100 million users in just four years.

Spradling is a veteran of McKinsey and Bain Capital, where she helped to launch the firm’s first impact investment fund. She was also named to the Forbes 30 Under 30 List for Social Entrepreneurs in 2019.

Nonprofits offer estate planning that’s easy, accessible, and free to their donors. In addition, FreeWill has a destination website that makes their estate planning tool available to consumers.

CEO Jenny Xia Spradling describes the journey to build FreeWill and how it grew so quickly.